The ad film for Surya encapsulates the brand's multifaceted offerings in home appliances, pipes, electrical bulbs and tube lights, water heaters, road lights and solar lights, illustrating their integral role in enabling India's progress. Through a narrative-driven approach, the film traverses urban and rural settings, showcasing Surya’s products in diverse scenarios. From modern households benefiting from innovative appliances and lights to rural communities empowered by pipes used in irrigation systems. From infrastructure development through illuminating streets which ensures public safety to agricultural prosperity fostered by efficient water management, Surya emerges as a catalyst for positive change. The voiceover eloquently articulates how Surya enables happiness, illuminates lives and strengthens communities, reinforcing the brand's commitment to enhancing the quality of life across the nation & ‘Enabling New India’.