Lockdown | Cornitos - A Film By Earth Films Production, Mumbai, India

The TVC showcases the boredom felt by three friends supposedly in their 20s, who are forced to stay in their respective homes due to the outbreak of the covid-19 pandemic and implemented lockdown. Their boredom and annoyance however goes out the window when they discover and try out different flavours of Cornitos Corn Chips. The TVC ends with the tagline , ‘Cornitos Khao Boriyat Bhagao’.

Earth Films has made this particular TVC very relatable for all those who have been through the covid-19 pandemic and lockdown period. It was a period where people’s boredom reached its height and upset everyone’s schedules. The actors have been well cast, the TVC is simple probably due to it being shot in the midst of the pandemic but the available resources have been used smartly and have made a witty and creative film.