Decoding Ad Film Production in Mumbai

Mumbai, the city that is known as the city of dreams and the land of possibilities, is for more reasons than one. From having a vast multitude of business centers to being the entertainment industry hub, Mumbai shines as the ideal city where anything and everything is possible. So it goes without saying that it also is the best place to carry out production ventures of any sort in India. However, in a city that is filled with the constant hustle and chaos of over 20 million Mumbaikars, it’s tough to figure it all out on your own. If you’re a fellow Mumbaikar with an ad film idea and you don’t know where to start, this blog is just the guide you need!

Ideate & Draft
The initial step in ad film production is to have a solid idea. The pre-production process starts with ideating on nothing but a piece of paper. Understand what a brand's advertisement needs and draft thoughts and ideas centered around them. The idea that you and your team brainstorm on and finally choose for execution into a script must grab eyeballs and stand out among the plethora of mundane advertisements being published these days. Once you have an understanding of exactly what you want the ad to say, you may prepare a draft of the ad film script.

Mode Of Production
Once you have a draft in hand, create a moodboard to understand the look and feel of the ad. You want to make sure that the visual treatment of the ad aligns with the brand’s identity and looks appealing. While creating the visual treatment, it is essential to consider what mode of production to choose: Do you want it to be an animated commercial or do you want it to be a full-fledged live-action ad film? This would depend heavily on what the brand stands for and what its personality and positioning look like. Once you’ve figured out that, it is time to move on to the next factor to consider.

Target Audience
Whether you’re selling a product or service or simply introducing your company using corporate video production, who you are selling to is of utmost importance. Consider all the demographic and psychographic factors that define a target audience: age, gender, income, interests, challenges, and goals. After narrowing down each factor, establish exactly who your product caters to and establish a CTA a.k.a a call to action a.k.a the action the ad appeals to the audience to carry out. This will help generate the desired outcome out of the desired audience.

Distribution Strategy
After defining the target audience for your ad film, choose your distribution strategy. Based on your target audience, understand which areas your audience can be targeted. The geographic location and the mode of the ad are important to consider. Distributing your ad on social media platforms like Youtube, Instagram, Twitter, etc. if your target audience is young from Gen Z, and on cable TV, radio stations, etc. if your target audience is old from Gen X will allow you to grab the attention of the audience that has the potential to turn into customers.

Budget
Assign a budget range to invest in the commercial. Conduct market research on the costs of ideating, acquiring the required talent, equipment, and shoot location, post-production activities like editing, visual effects, etc., and set aside a budget in accordance with that. Right from pre-production to post-production, an ad film production must have a budget set for every activity to keep the filming process smooth and avoid any delays which could potentially only add to the costs.

Production House Choosing the right production house is undoubtedly the most important factor of any ad film production. The right production house is one that ties the entire ad film together. You have the idea, you have the zeal- now it's time to collaborate with the people that will make those dreams work! Out of all the ad film production houses in Mumbai, choose the one that best aligns with your artistic vision and assigned budget. Ensure that the production house you go to with your project allows a collaboration that values your ideas, enhances creativity, and ultimately gets the message across seamlessly.

Lights, Camera, Action! And when your project is in the hands of the right production house, it’s time to get rolling. Lights, Camera, Action!

From writing the first draft to shooting and distributing the ad film, the right production house will share the responsibility to deliver an ad film that not only meets but exceeds your expectations of video production. Earth Films is a new and emerging ad film production house in Mumbai with expertise in ad films, television commercials, corporate film production, digital films, CG, animation films, and product demo/knowledge videos. By collaborating with new and upcoming storytellers as well as professionally seasoned industry experts, we create films that are impactful and get the point across in a clear and concise manner. We continue to consistently evolve with unique storytelling and a humble approach to filmmaking. To collaborate and create films that speak volumes, contact Earth Films: https://www.earthfilms.in/